Pro is $24/month and Business is $48/month — a 2x price gap that has to be justified by real, used features rather than checkbox padding. Both plans include the core builder, custom domain support, AI generation, automatic SSL, hosting, and a real human on the support side. The differences are concentrated and meaningful.
The headline differences
Pro gives you 10 published sites, 3 mailboxes per domain, 120,000 AI words per month, A/B testing, an analytics dashboard, and a priority AI generation queue. Business gives you 50 published sites, 10 mailboxes per domain, 500,000 AI words per month, plus Stripe Connect commerce, up to 5 team seats, email-marketing tools, and a named support contact. The features unique to Business — Connect, team seats, email marketing — are the actual gating decisions.
Question 1 — Do you take payments on your site?
If yes, you need Business. Stripe Connect is the single biggest feature gate between the two plans, and it is gated because the support overhead is real. If you sell products, services, courses, memberships, event tickets, or anything else customers pay for directly through your site, Business is the only plan that works.
If you take payments offline (invoices, phone calls, Square Reader at point of sale), or you only collect leads and convert them later, Pro is fine. You can always upgrade later if commerce becomes part of the model.
Question 2 — Do you have collaborators?
Pro is a single-user plan: one login, one operator. Business includes up to 5 team seats with role-based permissions (Owner, Admin, Editor, Billing), which is the right shape for an agency or a small in-house team where multiple people edit content. If you are the only person who ever touches the site, the team-seat feature is dead weight.
If you bring in a freelancer for occasional updates, you can share your Pro login — it is not elegant but it works. The moment a second person is contributing more than once a month, the audit-trail value of separate accounts pays for itself.
Question 3 — How many sites are you actually running?
Pro's 10-site cap is generous for most small businesses. A solo professional has 1 site. A small business with two locations and a campaign landing page has 3. A consultant running 5 client sites under their own account is at 5. Pro covers all of these comfortably.
Business's 50-site cap is built for agencies and small studios — people who manage portfolios of client sites under one billing account. If you genuinely run 10+ sites concurrently, the per-site cost on Business is dramatically lower than on Pro and the math is unambiguous.
What about AI credits?
Pro's 120,000 words a month covers regenerating 80 to 150 full sites worth of copy, or running ongoing edits across a portfolio of sites. Business's 500,000 words is 4x that. Overage is billed at 5 cents per 1,000 words on either plan, so going slightly over Pro's limit costs about $1 a month — not enough to justify upgrading. The credit difference only matters if you are using the AI heavily on a routine basis (an agency churning out drafts; a content team doing weekly rewrites).
Mailboxes — the quiet differentiator
Pro includes 3 mailboxes per domain; Business includes 10. For a solo operator, 3 is plenty (hello@, you@, billing@). For a small team, 10 is the lower bound — every staff member usually wants their own at-domain address, plus role aliases (sales@, support@, careers@, legal@, accounts@). Extra mailboxes can be added a la carte at $2 each, so the gap is recoverable on Pro, but if you know you will need 8+ mailboxes from the start, Business is cheaper net.
Features only Business has, and whether you will use them
Email marketing tools — basic broadcast email to subscribers collected through your site forms, with deliverability handled. Useful if you actively run a newsletter; ignorable if you do not. Named support contact — a specific human you can email and Slack, faster turnaround than the general queue. Worth the price only if you depend on rapid support response for live commerce or campaigns. Team seats with permissions — covered above; agencies and teams only.
The recommendation
Default to Pro unless you check at least one of: you take payments through the site, you have collaborators editing alongside you, or you manage 10+ sites. The pricing gap is exactly large enough that upgrading "to be safe" is wasteful — Pro is sufficient for the great majority of small businesses, and Business solves specific operational needs rather than offering marginal upgrades to everything.
Switching between plans
Both directions are reversible at any time from the billing dashboard. Upgrading is prorated and takes effect immediately. Downgrading takes effect at the next renewal so you do not lose paid time. If you downgrade and exceed the lower tier's limits (e.g. you have 12 published sites and downgrade to Pro), the extra sites are unpublished but not deleted — re-upgrade and they return.